Facebook / Meta Ads UTM Builder

Generate compliant UTM tracking parameters for Facebook and Instagram campaigns.

Destination URL *

The page you want to send traffic to.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content (Optional)

Used to differentiate ads or links that point to the same URL.

Campaign Term (Optional)

Your Tagged URL

Fill out the required fields to generate your URL...

Warning: Google Analytics strongly recommends providing at least a Source, Medium, and Campaign to avoid `(not set)` in your reports.

Note: This tool automatically formats your inputs (lowercase, underscores) to enforce clean data taxonomy in Google Analytics.

Facebook / Meta Ads Tagging Rules

Dynamic Parameters

Meta supports dynamic parameters in Ads Manager. If you paste this tagged URL into the 'Website URL' field, do not also put parameters in the 'URL parameters' field, as the latter will override the former.

No Blank Values

Meta explicitly warns advertisers not to leave parameter values empty.

Auto-Tagging

Note that Meta may automatically append some default parameters (like campaign source or ID) to your ad traffic.

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