Google Analytics 4 UTM Builder

Build standard UTMs to accurately track acquisition in Google Analytics 4.

Destination URL *

The page you want to send traffic to.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content (Optional)

Used to differentiate ads or links that point to the same URL.

Campaign Term (Optional)

Your Tagged URL

Fill out the required fields to generate your URL...

Warning: Google Analytics strongly recommends providing at least a Source, Medium, and Campaign to avoid `(not set)` in your reports.

Note: This tool automatically formats your inputs (lowercase, underscores) to enforce clean data taxonomy in Google Analytics.

Google Analytics 4 Tagging Rules

Strict Naming

GA4 is case-sensitive. 'SpringSale' and 'spring_sale' will show up as two different campaigns. This tool forces lowercase and underscores to protect your reporting.

Required Fields

Google strongly recommends always using Source, Medium, and Campaign to avoid '(not set)' values in your acquisition reports.

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