Pinterest Ads UTM Builder

Generate UTM tags for Pinterest Promoted Pins and organic boards.

Destination URL *

The page you want to send traffic to.

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Content (Optional)

Used to differentiate ads or links that point to the same URL.

Campaign Term (Optional)

Your Tagged URL

Fill out the required fields to generate your URL...

Warning: Google Analytics strongly recommends providing at least a Source, Medium, and Campaign to avoid `(not set)` in your reports.

Note: This tool automatically formats your inputs (lowercase, underscores) to enforce clean data taxonomy in Google Analytics.

Pinterest Ads Tagging Rules

Automatic vs Manual

Pinterest can automatically apply standard UTM fields across an ad account. If you manually tag your URL here, Pinterest says your manual tags will win over the automatic settings.

Consistent Tagging

Choose one clear source of truth. Either rely entirely on Pinterest's auto-tagging or tag all URLs manually here before uploading.

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